So you can
PwC is trusted by the world’s most valuable companies. 86% of the Fortune 500 rely on the firm’s expertise for everything from audits to assurance, tax, legal and compliance.
But today, CEOs face new challenges. From AI to climate change. So, as business evolves, one of the world’s most trusted brands must evolve with it.
Collaborating with McCann agencies across New York and London, we developed a bold new logo, a new brand platform and positioning and a unique brand TOV that captures the momentum behind a new era of business and a new era for PwC and their clients.
Agency: McCann Worldgroup / CCO NY: Sean Bryan / CCO LDN: Brad Reilly / ECDs NY: Mike Hahn & Ryan Blank / CDs NY: Rodrigo Butori & Kristina Slade / CD LDN: Gavin Breyer / ACD Art Director LDN: Mike Outhwaite / ACD Copywriter LDN: Richard Park