Every Chinese New Year more than 120 million people take the train home. It is the greatest human migration on the planet. Unfortunately, not all of them will make it. Overcrowding, limited service and delays often interrupt or end the journey before it has even begun. Siemens is not only making China's rail system more efficient but also making it possible for more people to make the journey home.
Every morning, the sun rises on nearly half a million people for the first time. These newest members of our world were only just born but even now, they know one thing--they want to be happy. Siemens knows that their happiness depends on their health. That's why Siemens Healthcare is dedicated to advancing human health today and for generations to come.
Everyone remembers the shot. But what about the pass? No pass. No shot. It's a bit like UPS. No one thinks too much about how their package arrives just as long as it gets there. But the logistics behind the scenes is exactly what makes UPS so effective. And nobody does logistics quite like UPS. The Official sponsor of the 2012 NCAA Men's Basketball Tournament.
UPS handles the logistics for some of the biggest bands on the planet. The problem is, logistics is something that typically happens behind the scenes. People had no idea what UPS was capable of doing within the music industry. So, we decided to hit the road with some of our favorite bands and shine a spotlight on the logistics behind some of the biggest concerts of the summer.
When it comes to packing kid's lunch, parents look for nutrition. Kids look for taste. To promote Sara Lee’s new Iron Kids White Bread, we partnered with Radio Disney to create a fun and engaging, back-to-school radio spot that spoke directly to the nutrition parents love and the taste kids crave.
UPS handles the logistics for some of the largest businesses on the planet. They also handle logistics for some of the smallest. Smart small business owners know that the key to growth is reaching new markets both here and abroad. Logistics can help.
In 2010 the Gulf of Mexico experienced the worst oil spill in U.S. history. A record $4.52 billion was spent cleaning up the spill. But a year later, hotels and beaches in the Gulf remained empty. For the Gulf to come back, the tourist needed to come back too. So, we created a 100% online campaign that asked local Gulf residents to tell us what makes the Gulf so unique.
To help promote TD Ameritrade’s new iPad app, we created a campaign that highlighted some of the app's advanced trading features. Because traders don’t typically have a lot of time for product demos, this one had to be quick, engaging and delivered with the same energy as the trading floor.