American truck drivers spend an average of 240 days on the road every year. Nearly a third say that loneliness is a significant issue affecting their mental health. Studies have shown that owning a dog can decrease isolation, depression and stress. So, we held dog adoption events at truck stops. The dogs found a new home and truckers found a new friend. That’s good for dogs. Good for truckers. And safer for everyone on the road.
Winner of a D&AD Wood Pencil and the 2020 AdWeek Experiential Award for use of data and insights.
Agency: BBDO / Director: Brody Bernheisel / ECD: Greg Ketchum, Tom Godici, Peter Kain, Gianfranco Arena / CD: Randy van Kleek, Mike Tunney / ACD Art: Karen D’Souza / ACD Copy: Gavin Breyer
