A 2000-year-old festival in the Himalayas, the world’s first driving golf course and an epic tug-of-war featuring “The Mountain” from the hit HBO series, Game of Thrones. These were just a few of the challenges we devised to test Caterpillar’s new product line in the CAT “Built for it” web series. Extreme? Sure. But, when the brand makes the world’s toughest, industrial equipment, an ordinary product demo just won’t do.
Agency: Ogilvy / Director: Brandon LaGanke / ECD: Chris Curry, Jerry Dugan / Art Director: Dave Marino / Copywriter: Gavin Breyer
