| ACD Copywriter

CAT | Lantern Festival

The Lantern Festival is an annual tradition. But in remote parts of China where electricity is limited, it’s virtually impossible for some villages to take part in the celebration.

We helped one village, in the shadow of the Himalayas, hold their biggest and brightest Lantern Festival ever with 7.5 miles of wiring, 252,000 watts of electricity and 8,840 lanterns—all powered by a single, CAT electric generator. The stunt attracted international press coverage and received over 2 million views on Chinese social media in a single weekend.