FedEx delivers more than just packages–they deliver possibilities. For FedEx’s new brand campaign, we went beyond the box to show what FedEx delivers by delivering. The new brand platform and tagline marked a major shift in the company’s marketing strategy. From 40 years of comedy to emotive storytelling that better resonated with the brand’s core audience of small business owners and millennial customers.
Agency: BBDO / Director: Noam Murro / ECD: Greg Ketchum, Tom Godici / CD: Greg Gerstner, Banks Noel / ACD Art: Karen D’Souza / ACD Copy: Gavin Breyer