| ACD Copywriter
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Coke Zero | Every Game Starts At Zero

People thought they knew Coke Zero but they really didn’t. 80% of millennials in the US hadn’t even tried it. During the NCAA football season, our objective was to get college fans to try their first Coke Zero. We did it through a series of table-top ads designed to look, sound and feel as good as tasting “The Real Thing”.