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PwC is trusted by the world’s most valuable companies. 86% of the Fortune 500 rely on the firm’s expertise for everything from audits to assurance, tax, legal and compliance.
But today, CEOs face new challenges. From AI to climate change, shifting demographics and increasing political instability. So, as modern business evolves, one of the world’s most trusted brands in business must evolve with it.
Collaborating with McCann agencies across New York and London, we developed a bold new identity, a new brand platform and a one of a kind brand ecosystem to capture the momentum behind a new era of challenges but also opportunities for PwC and their clients.
Agency: McCann Worldgroup / CCO NY: Sean Bryan / CCO LDN: Brad Reilly / ECDs NY: Mike Hahn & Ryan Blank / CDs NY: Rodrigo Butori & Kristina Slade / CD LDN: Gavin Breyer / ACD Art Director LDN: Mike Outhwaite / ACD Copywriter LDN: Richard Park