Mobil 1 | Tiny Spokesmen
Drivers don’t think about their motor oil until there’s a problem. So, how do you convince shoppers at the point of purchase, to choose Mobil 1 Synthetic motor oil over cheaper, conventional alternatives? Enlist the help of a celebrity spokesman—one small enough to fit on the shelf.
Agency: BBDO / Director: Alex Roberts / ECD: Greg Ketchum, Tom Godici / CD: Randy van Kleek, Mike Tunney / ACD Art: Cristy Sotelo, Karen D’Souza / ACD Copy: Gavin Breyer