Hitachi was founded in Japan in 1910 with a simple mission. Contribute to society through the development of superior, original technology and products. A tech company before the category existed, Hitachi has been innovating for over 116 years. But how do you remain relevant in a crowded, post-Silicon Valley world?
We created a new brand platform that set Hitachi apart by returning to their core values, putting people and the good of society at the heart of everything they do. This isn’t tech innovation. This is Social Innovation. And it’s powering good.
Agency: McCann / CD: Alex Van Rensburg / ACD Copy: Gavin Breyer / Sr. Art Director: Michael Blakey-Milner
