Every Chinese New Year more than 120 million people take the train home for the holidays. It is the greatest human migration on the planet. Unfortunately, overcrowding, limited service and delays often interrupt or end the journey before it has even begun. Siemens is not only making China's rail system more efficient but also making it possible for more people to make the journey home.
*Please contact me for access
Chief Creative Director: Chris Garbutt
Creative Director: Andrea Scotting, Doreen Fox
Copywriter: Gavin Breyer