| ACD Copywriter
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FedEx | What We Deliver by Delivering

FedEx delivers more than just packages and pallets – they deliver possibilities. For FedEx’s new brand campaign, we went beyond the box to show what FedEx really delivers by delivering.

The result was a major shift in how FedEx communicates with its customers – from 40 years of comedy to emotional storytelling that resonates with today’s global audience.

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