| ACD Copywriter

Coke Zero - NCAA Football

People think they know Coke Zero but they really don't. 80% of millennials in the US haven’t even tried it. But for 60% of first-time drinkers, it’s love at first sip. During the NCAA football season, our objective was clear: Get college football fans to try Coke Zero. We did it through a series of tabletop “Liquid Films”—ads designed to look, sound and feel as good as tasting an actual Coke Zero. 

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Client: Coke Zero 

Chief Creative Officer: Corinna Falusi

Creative Director: Jones Krahl, Milton Correa

Copywriter: Gavin Breyer

Art Director: Dave Marino