To get more people to try Coke Zero we created ads that people could literally drink. Utilizing Shazam—a music recognition app with over 100 million monthly active users, we poured Coke Zero directly to people's mobile devices from TV screens, computer screens and second screens. We even teamed up with ESPN Game Day Live! to pour college football fans a Coke Zero during the show. Open Shazam, hold your device up to your screen and try it for yourself!