| ACD Copywriter
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CAT - Driving Range

The CAT 793F is one of the largest tucks on earth. It’s capable of hauling payloads of up to 250 tons. But it handles like an Italian sports car. To prove the maneuverability of Caterpillar’s mining trucks, we invited pro golfer, Erimo Ikeuchi and her twin sister, Marimo Ikeuchi, to the CAT testing facility in Tinaja, Arizona for a little round of golf.

The video was launched to coincide with the US Open golf tournament as well as Caterpillar's official sponsorship of the Ikeuchi sisters in the upcoming LPGA Tour.

 

Client: Caterpillar

Chief Creative Director: Chris Garbutt

Creative Director: Jerry Dugan, Chris Curry

Copywriter: Gavin Breyer

Art Director: Dave Marino